Browns Problems Don't End With "New" Logo

There are over 40 shades of orange.

The Cleveland Browns thought a darker shade would be a nice way to update the image of the Cleveland Browns. It is hard to tell if it is a "Deep Carrot" orange or "Flame" orange. We've already obsessed over the color of a dress for the last 48 hours (I saw blue and black), so we'll just say the Browns chose a darker shade of orange.

Obviously, the Browns probably paid a firm a lot of money to help update the teams image. A new "Dawg Pound" logo and a darker orange doesn't come off as a "major change" to many.

There are still the same Cleveland Browns with the same football helmet logo, and also, the same organization that can't seem to get it together in the front office and on the field.

Since their return in 1999, the Browns have had 22 starting quarterbacks, one playoff appearance and only two winning seasons and a combined record of 73-151. They are also the last pro team in Cleveland to win a championship (1964).

Snake-bitten is the best term to describe this team. Their leadership has also been a factor in their mediocrity as well. Owner Jimmy Haslam and General Manager Ray Farmer are the two who lead the march off a cliff every season.

Haslam, who also owns the truck-stop company, The Flying J, runs that company as well as he runs the Browns. Last summer, Haslam paid a $92 million fine for cheating customers out of promised discounts and rebates. 

This past season, Ray Farmer was found to be sending text messages down to the sideline during games, which of course is against NFL rules.

Staying on Farmer, drafting Johnny Manziel with their second pick in the first round of the 2014 NFL Draft brought a shot of optimism to the city, and with the return of LeBron James that summer, Cleveland was on cloud nine.

Well, Manziel became the starter after Brian Hoyer fizzled out toward the end of the season. Johnny Football's time as a starter was just as bad. Add the latest news that Manziel decided to enter treatment in late January, and you're left with a team with more question than answers.

The Browns did sign quarterback Josh McCown to a three-year deal and with that addition, Hoyer's time in Cleveland is probably over.

So, if McCown is the starting quarterback to begin the 2015 (which he probably will be), he will be the 23rd starting quarterback for the Browns since 1999. Cleveland is not giving up on Manziel just yet, so a possible scenario would have him as a backup to McCown. Whether or not the Browns draft a quarterback in the 2015 NFL Draft could affect this, too.

The Cleveland Browns are still a team looking for a franchise quarterback to provide stability at a key position in the NFL and make their club a winning and respectable one with Mike Pettine as the head coach.

The team on the field is a reflection of the front office. Haslam and Farmer need to get their act together as well.

Perhaps the logo and jerseys are not the most important things that need to be changed.