The "Super Bowl Shuffle" and "Ram It" Defined Cheesy, Promotional Music Videos for the NFL in the 1980s
It is Friday night. I am sitting in my house in Pittsburgh as the back end of Winter Storm Jonas drops a couple inches of snow here, and I realized something after watching videos on YouTube the last two hours...
If you were alive in the 1980s, you probably remember the awful fashions and some of the music that left people like my father to say that the decade was one of the worst for music.
The 1985 Chicago Bears and the 1986 Los Angeles Rams each made videos that helped seal the 80s legacy as an odd time for music.
First, we all know the "Super Bowl Shuffle" that the Chicago Bears did on their way to a Super Bowl XX win over the New England Patriots.
But the Rams made a promotional video called "Ram It" the following year.
The two videos are very alike, and you could say that the Rams copied the Bears, but let's look at the similarities.
-Both videos feature players singing
-Each have players rapping about themselves
-Both have their own, catchy chorus
And last but not least.
Sax! They both have sax! Is there anything more 80s than a guy wearing shades playing sax?!
Eat your heart out, Duke Silver